Mission-first towels

It’s one of the most personal things you’ll ever use, but who thinks about a towel’s heft, the density of its fibers, its social impact, or for that matter its bigger purpose?

Rabindra Nanda, that’s who. He wants you to buy his UW-branded towel—or, if you must, the WSU version—to support higher education at both universities. Nanda, a Coug alum who lives in Tri-Cities, started MBRANDS LLC and partnered with the Trademarks & Licensing office at both schools to make these mission-first towels.

They sell for $35 with $2 per towel sold earmarked for scholarships. Grab one at Nordstrom, the University Book Store, WSU Connections or angocha.com.