backpacks

December 19, 2016

jansport, uw, backpacks

Backpacks to the masses

The rise of the modern book bag can be traced to the UW campus.

University of Washington Magazine

4333 Brooklyn Ave. NE
UW Tower 01
Box 359559
Seattle, WA 98195-9559

Email: magazine@uw.edu

Phone: 206-543-0540

Fax: 206-685-0611

Staff

Paul Rucker
Publisher

Jon Marmor
Editor

Hannelore Sudermann
Managing Editor

Jason Clark
Art Director

Caitlin Klask
Digital Editor

Shin Yu Pai
Staff Writer

About UW Magazine

UW Magazine is published four times a year in March, June, September and December. A quarterly e-newsletter with additional digital content is emailed in January, April, July and October.

To advertise in the print issues, contact:
Encore Media Group
1631 15th Ave W, Suite 219
Seattle, WA 98119
Brieanna Hansen
brieannah@encoremediagroup.com
206.443.0445 x107

Subscribe and manage your subscription.

Content for the University of Washington Magazine and Viewpoint magazine is produced by the UW Alumni Association for alumni, the UW community and the public without regard to race, color, national origin, sex or other protected characteristics. Editorial decisions follow professional journalistic standards and the University’s mission. Opinions expressed do not necessarily reflect the views of the University of Washington.

University of Washington

© 2026 University of Washington | Seattle, WA